“While video and mobile are certainly primed to grow next year, video advertising on mobile is still relatively new and in a growth phase. Next year, this trend will continue, but I don’t see it rising tremendously,” said Hillel Scheinfeld, COO of interactive-video marketing company Viewbix. “Overall, I expect to see more advertisers exploring with videos inside apps and using location and geo-targeting to reach consumers more effectively on their mobile devices. Video on mobile will grow as targeting capabilities improve for the medium.”
"Video advertising on mobile is still in its growth phase. We'll see more growth when it comes to in-app video advertising. The better targeting that you can do the more that mobile will come to play. When you think mobile, you should think geo-targeting," said Scheinfeld.