We Took a Tour of Samsung's Cool Tech-Infused Space in NYC

We Took a Tour of Samsung's Cool Tech-Infused Space in NYC
Image credit: Nina Zipkin
Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Tech giant Samsung just opened up a new interactive flagship space in downtown Manhattan called Samsung 837. Officially open to the public this week, Entrepreneur was given a tour around the new space by Zach Overton, vice president and general manager of Samsung 837, who describes the new venture as a "cultural hub."

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Aiming to show visitors how its products can be infused into eight "passion pillars" -- wellness, sports, art, music, entertainment, fashion, technology and culinary -- the multi-level experience is equal parts performance and event space, gallery, café, showroom and customer-service help desk. There are also plans to partner with local institutions such as the Whitney Museum and the Highline.

So step right up and take a look inside Samsung 837.

We Took a Tour of Samsung's Cool Tech-Infused Space in NYC

Big screen

Big screen
Image credit: Nina Zipkin

During its first week open to the public, the Samsung 837 will be hosting film screenings and an Oscars viewing party in a theater that boasts of "the world’s largest multimedia display."

We Took a Tour of Samsung's Cool Tech-Infused Space in NYC

Art gallery

Art gallery
Image credit: Nina Zipkin

Customers can look forward to art installations with a technological bent. The first exhibition, "Social Galaxy," comes from design studio Black Egg and is an interactive way to look at your social-media presence.

We Took a Tour of Samsung's Cool Tech-Infused Space in NYC

Studio space

Studio space
Image credit: Nina Zipkin

When you walk in, your eye is drawn to a glass-walled music and DJ studio for interviews and podcasts. Downstairs next to the theater is an editing bay.

We Took a Tour of Samsung's Cool Tech-Infused Space in NYC

Virtual reality

Virtual reality
Image credit: Nina Zipkin

There is a VR tunnel that simultaneously syncs up a virtual reality experience for up to 200 people and there is also a 4-D rollercoaster experience.

We Took a Tour of Samsung's Cool Tech-Infused Space in NYC

Customer help

Customer help
Image credit: Nina Zipkin

The space also includes a help desk that offers one-on-one customer service as well as larger classes and workshops to be held in the "playroom," where people can also make customizable cases for their Samsung devices.

 
We Took a Tour of Samsung's Cool Tech-Infused Space in NYC

Try out some tech

Try out some tech
Image credit: Nina Zipkin

In the living room space, customers can check out some of the company's home appliances in addition to the phones and tablets throughout the flagship store.

 
We Took a Tour of Samsung's Cool Tech-Infused Space in NYC

Grab a bite

Grab a bite
Image credit: Nina Zipkin

The space comes equipped with kitchens for culinary demos and a café with a menu by Smorgasburg and coffee from Stand Coffee.

  • We Took a Tour of Samsung's Cool Tech-Infused Space in NYC
  • Big screen
  • Art gallery
  • Studio space
  • Virtual reality
  • Customer help
  • Try out some tech
  • Grab a bite
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