The Super Bowl champ and quarterback found himself in the middle of a sexual assault scandal in 2010 after a woman from a night club accused him of rape. The allegations were enough reasons for Big Ben Beef Jerky to drop the QB’s endorsement deal with the company.
The tennis player announced Monday she didn’t pass the drug test for the Australian Open in January. She’s one of the highest paid female athletes, earning $29.5 million in 2015 from on and off the court ventures. But her worth is sure to drop this year after major companies, including Nike, have cut ties with the athlete.
8. Ryan Lochte
Quinn Rooney | Getty Images
Partying, vandalizing and lying? That doesn’t sound like the routine of a 12-time Olympic medalist. After lying about being robbed at gunpoint by Brazilian police after a night out during the 2016 Rio Olympics, Lochte lost four major sponsorships.
Speedo, Ralph Lauren, skin care firm Syneron-Candela and Japanese mattress maker Airweave dropped the Olympic athlete after he admitted to creating the tall tale involving the host country's cops.
"We cannot condone behaviour that is counter to the values this brand has long stood for,” Speedo says of its decision to ditch the swimmer, reported BBC.
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