Follow the lead of these entrepreneurs as they throw the rulebook out the window and focus on what makes sense for their business. Their advice for 2017, as told to Amy Wilkinson.
“We break communication rules that traditional consumer packaged-goods companies have followed for decades. We don’t talk at our community; we have a dialogue with them.” -- Tristan Walker, founder and CEO, Walker and Company
“Operate responsibly within the means of your balance sheet but dream way outside its lines. Give yourself two hours to freely think bigger. Your mind and business will thank you later.” -- David Mandelbaum, cofounder and CEO, Panatea