Technology

25 Creative Ways to Promote Your App For Free

Guest Writer
Co-founder at Arkenea
4 min read
Opinions expressed by Entrepreneur contributors are their own.

I've been meeting more and more app entrepreneurs who have made it in the app world without spending a penny on promoting their app. And I've known entrepreneurs who've earned more than a million dollars selling their app, largely promoting it for free. Some have made use of press publicity and some generated a lot of buzz on social media. While some manually recruited customers, others had tremendous customer referrals.

In my experience, it does not make sense to pay advertising dollars to get customers because the cost of a customer acquisition is never lower than the price of the app. What's more, there are many ways out there to promote your app for free. Here are 25 of your most creative options:

25 Creative Ways to Promote Your App For Free

Build a microsite

This one or two-pager showcases your app to the web audience. Take cues from Snapchat and Path.

25 Creative Ways to Promote Your App For Free

Build a teaser website

Do this a month or two before your launch to collect email addresses of people who would like to know when the app launches.

25 Creative Ways to Promote Your App For Free

Start a blog

Attach it to your microsite. Write interesting content that will draw people to your website. Buffer app does this really effectively.

25 Creative Ways to Promote Your App For Free

Share your content

Use your Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week.

25 Creative Ways to Promote Your App For Free

Create a product video

Make it creative, funny, thought-provoking or personal. Tell the story, but in a way people can identify with. Here's a great one as example from the Dollar Shave Club.

25 Creative Ways to Promote Your App For Free

Get press, tons of it

Entrepreneur Neil Patel says: "Press is the best way to kick start your startup, and the best way to get it is to manually reach out to journalists."

25 Creative Ways to Promote Your App For Free

Pitch to app review websites

Sites like 148apps, AppStoreApps and AppAdvice can generate a lot of buzz for your app if they mention it.

25 Creative Ways to Promote Your App For Free

Contact bloggers who would care

Identify bloggers who write on niches that relate to your app. For instance, a children's app can be pitched to bloggers write write for mothers.

25 Creative Ways to Promote Your App For Free

Apply for awards

Look into awards such as the Kiip Build Fund or The Mobileys. If you win, you also get a ton of press, not to mention winner's booty.

 

25 Creative Ways to Promote Your App For Free

Start a podcast

Publish it on iTunes or your own website. Draw content from the niche your app caters to most.

25 Creative Ways to Promote Your App For Free

Always be collecting emails

Gather potential customer emails through Facebook, Twitter or your website. An email list of people who have opted in is a powerful marketing tool.

#insert related here#

25 Creative Ways to Promote Your App For Free

Create a six-second how-to series

Make the most of Vine with videos potential customers will find useful. The hashtag #howto is one of the top trending tags on Vine.

25 Creative Ways to Promote Your App For Free

Post on Pinterest

 

Use blog images, infographics and visual content from your app to create content on your Pinterest board. You can even use happy customer photos or hold contests.

25 Creative Ways to Promote Your App For Free

Use Dubbler

Promote your blog posts or content having to do with your app's niche on Dubbler -- a 60-second audio social network.

25 Creative Ways to Promote Your App For Free

Manually recruit customers

The creator behind Canvsly reaches out to local art schools, libraries and pediatricians to get more customers. Know your audience and find them.

25 Creative Ways to Promote Your App For Free

Run a contest

For example, you can encourage people to tweet and share content on their social networks promoting your app. A random person every week can win a promo code to download your app for free if it is a paid one.

25 Creative Ways to Promote Your App For Free

Create a Facebook group

 

Form a group for people with common interests related to your app's niche so they can meet and socialize regularly. If your app caters to hikers, for example, create a hiking group.

25 Creative Ways to Promote Your App For Free

Get speaking opportunities

Research events that touch on the topic your app addresses and make an appearance. Start small and get recognized as an authority in the space.

25 Creative Ways to Promote Your App For Free

Take advantage of voicemail

Include a creative mention of your app in your phone's voicemail recording.

25 Creative Ways to Promote Your App For Free

Be obsessive about resolving negative reviews

Remember: A happy customer is a brand ambassador for your app.

25 Creative Ways to Promote Your App For Free

Make good use of App Store Optimization

You can find it at the app store.

25 Creative Ways to Promote Your App For Free

Contact admins of related Facebook pages

Look for pages with 100k+ likes and reach out to their admins. Make sure these pages have something to do with the focus of your app. Then give them a compelling reason to mention it.

25 Creative Ways to Promote Your App For Free

Optimize your email signature

Provide a catchy one-liner about your app along with the link to download it in your email signature.

25 Creative Ways to Promote Your App For Free

Consider offering a promotional price

If your app is a pay-to-download one, consider a promotional pricing of $0.99 during the launch time. This price point encourages impulse purchases.

25 Creative Ways to Promote Your App For Free

Integrate social within the app

This will make it obvious to users to share with others. Path app allows users to share photographs on social networks and Draw Something makes sure you rope in a friend or more.

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  • 25 Creative Ways to Promote Your App For Free
  • 1. Build a microsite
  • 2. Build a teaser website
  • 3. Start a blog
  • 4. Share your content
  • 5. Create a product video
  • 6. Get press, tons of it
  • 7. Pitch to app review websites
  • 8. Contact bloggers who would care
  • 9. Apply for awards
  • 10. Start a podcast
  • 11. Always be collecting emails
  • 12. Create a six-second how-to series
  • 13. Post on Pinterest
  • 14. Use Dubbler
  • 15. Manually recruit customers
  • 16. Run a contest
  • 17. Create a Facebook group
  • 18. Get speaking opportunities
  • 19. Take advantage of voicemail
  • 20. Be obsessive about resolving negative reviews
  • 21. Make good use of App Store Optimization
  • 22. Contact admins of related Facebook pages
  • 23. Optimize your email signature
  • 24. Consider offering a promotional price
  • 25. Integrate social within the app
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