4 Ways to Grow a Personal Brand Worth Millions Your brand is the single most valuable asset you have.
By Timothy Sykes Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
Having a personal brand is a lot of work. When your personality and your professional life come together, the challenges of maintaining both can be a great deal of work. However, if you are able to master the specific art form of maintaining a personal brand, you can utilize your branding success to make millions. The best news is, it is actually easier than it seems if you know some of the most proven ways to grow your personal brand.
Here are four lessons that any person can take advantage of if they really want to start taking their personal brand to the next level and to start earning more money than you ever thought possible.
Lesson 1. Become expert about something.
There are no boundaries when it comes to focusing on your niche. If you can truly become an expert at something, the results you will start to see may surprise you. When it comes to finding what you are an expert in, the weirder and the more outside-the-box the better. However, the key is to making sure you actually become an expert first. This can take years or even decades, but if you try to tout yourself as an expert before you are really ready, it will only backfire on you.
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Lesson 2. Share your expertise freely.
You shouldn't expect people to pay for your expertise if they don't already recognize you as an expert. How do you start proving yourself as a true expert to people who don't know you? You show off your expertise for free. eBooks and PDFs are a great place to start. You can also utilize social media to your advantage to start showing off just how much you know. Create intelligent and insightful blog posts that actually offer relevant information, and use insightful tweets and educational videos on YouTube and Instagram.
Social media is a powerful tool and it can really help you blow up as you spread the word about who you are and what you have to offer.
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Lesson 3. Design a product or service you can sell.
If you really want your personal brand to take off and to start earning you money, a product or a service that you can sell to others who want to be experts in your field. So if you are an expert at flipping houses, consider selling a product or service that can help others learn to be experts at flipping houses. You can really help this product or service take off by using social media to showcase your success as a testimonial for why someone would want to mimic your accomplishments.
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Lesson 4. Keep introducing more products and services.
As you start to see what other people want to accomplish in your field, you can start introducing even more products and services to help those who want to find success in your niche. You can also change your prices based on demand, as long as you can justify your initial price is way below its value. The more fresh content and tools you can come up with, the better.
Keep these lessons in mind as you start to grow your personal brand, they can make all of the difference in the world as your brand starts to take off and you start making the money you have always dreamed of.
