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6 Essential Digital Marketing Trends for Small Businesses Innovative methods to gain a competitive edge and help propel your business forward.

By Luke Fitzpatrick

Opinions expressed by Entrepreneur contributors are their own.

Major brands today love digital marketing because of the flexibility it offers. Done right; it's cost-effective and methodical. And it is, without a doubt, the best way for small businesses to gain a competitive edge.

Total digital ad spending is estimated to be over $389 billion in 2021. Staying up to date with trends and using the latest tools is key to success for any business. Here are some of the digital marketing trends that every small business needs to follow.

1. Use Artificial Intelligence to your advantage