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A New Take on Vintage Design Apparel startup Homage combines period-correct design sensibilities with contemporary production techniques.

By Jason Ankeny

Opinions expressed by Entrepreneur contributors are their own.

Everything old is new again, thanks to Homage. The Columbus, Ohio-based startup creates apparel that celebrates iconic athletes, teams and pop culture sensations of years past, combining period-correct design sensibilities with contemporary production techniques to turn out original fan gear with that fresh-from-the-thrift-shop look and feel.

Homage doesn't rehash the same familiar images you find on the mass-produced T-shirts, sweatshirts and caps sold at your local mall. Each item tells its own story, communicating the spirit and essence of an icon. For example, there's the orange T-shirt with brown letters reading "Bad to the Bone," an in-the-know tribute to the Dawg Pound, the famously rowdy Cleveland Browns fans who inhabit the bleacher section behind FirstEnergy Stadium's east end zone.

"I'm constantly intrigued by learning new things and finding out about the engaging moments and quirky personalities behind the stories all fans know," says Homage founder Ryan Vesler. "The surface-level stuff is team logos or slogans. We want to be less obvious than that. We want to differentiate this company and our brand."

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