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Bar Owners: This Is What Your Customers Want The comedians from Esquire's 'Best Bars in America' dish on what makes a great bar.

By Jason Ankeny

This story appears in the July 2015 issue of Entrepreneur. Subscribe »

Photo Courtesy of Esquire Network
It’s happy hour: Jay Larson (left) and Sean Patton.

With all due apologies to Cheers habitués Norm Peterson and Cliff Clavin, Jay Larson and Sean Patton are the funniest barflies on TV. Each week the stand-up comedians belly up to the nation's premier watering holes as hosts of the Esquire cable network's Best Bars in America, knocking back signature drinks, sampling regional cuisine, picking the brains of rock-star bartenders and hanging out with personalities like actor-screenwriter Nat Faxon and celebrity chef Roy Choi. Larson and Patton spoke to Entrepreneur about good drinks, good people and good times.

ENTREPRENEUR: WHAT SEPARATES THE TRULY GREAT BARS FROM THE REST?

Jay Larson: It always comes down to the people. If you're in a bar where the drinks are decent or the ambience is decent, but you have an amazing bartender who's fun and interesting and welcoming, it supersedes everything else.