The Bigger, the Better
If you need quick cash flow to stay in business&#151;and who doesn't?&#151;skip the small retailers and go straight for companies that buy in bulk.
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Let's say you design a new clothing product. Theconventional approach taken by many underfinanced inventors is tostart by selling to small, local customers. The goal is to slowlyand steadily build a market for their products. Problem is, thisapproach isn't likely to generate the kind of revenue yourbusiness needs to survive.
Here's a better approach: Go after the biggest customers youcan find. After all, it often requires the same amount of work toland a small sale as it does a big one. And the benefit is, whenyou do finally make a sale, it will generate revenue to grow yourbusiness. This was the approach taken by 33-year-old SharonThomas-Ray when she launched her Chicago business, Y-TieNeckwear.
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