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How to Find a Distributor for Your Product Expert advice for finding a product distributor: listen to your customers.

By Christopher Hann

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Get It Out There

Q: How do you find a distributor for your product?

A: Let's consider the sage counsel offered by Robert Nadeau, who has spent 25 years figuring out how to improve the efficiency of distribution channels. Nadeau, managing principal of Industrial Performance Group in Highland Park, Ill., says the first thing entrepreneurs should determine is whether their companies even need distributors. These days, more and more do not. Anyone ever heard of Amazon?