Is Your Business Idea Worth Millions? Here's How to Test It Without Breaking the Bank. There's only one real way to know if you have a million-dollar idea or a lemon — and that's by testing it.
By Mark Klekas
There's a really good quote that sums up how you should be testing your ideas when you are first starting out as an entrepreneur: "If you are not embarrassed by the first version of your product, you've launched too late." This quote comes from Reid Hoffman, co-founder of LinkedIn, and it shows that many entrepreneurs waste a lot of time (and money) in the ideating phase.
One of today's leading entrepreneurs, Mike Mayer, understands this better than most. He's come up with 10 highly effective and budget-friendly strategies to test a business idea — that can be used by anyone. We'll be speaking with Mayer during a live call at 3 p.m. ET on February 19, and you can join in. Subscribers get exclusive access, so scroll down to add it to your calendar.
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In this call, you'll learn how to:
How to get brutally honest feedback from family, friends and even strangers.
Uncover hidden insights using forums, reviews and competitors.
Test your ideas fast with tools like proxy brands and landing pages.
Find industry insiders to guide you — for free.
Prototype smarter, pivot faster and avoid costly mistakes.
Join us at 3 p.m. ET on Wednesday, February 19, to be a part of this event. Register today to secure your spot.
And to make sure you don't miss out — we will email you leading up to the event so that you have access.
About the Speaker:
Image credit: Mike Mayer
Mike Mayer is the Co-Founder and Co-CEO of Windmill, a modern air care brand bringing enhanced performance, technology and design to the category. Growing up in Orlando, FL, Mike's entrepreneurial spirit emerged early, from recycling bottle schemes to selling bootleg DVDs at school. He honed his business acumen as a Venture for America fellow, working with startups in New Orleans and later with high-growth NYC tech startups like Betterment.
In 2020, Mike, his brother Danny, and third-generation HVAC expert Ryan Figlia launched Windmill to modernize the outdated window AC category. Today, Windmill has sold over 100,000 units, expanded into major retailers like Home Depot and Lowe's, and diversified its offerings with high-design, high-performance air products like the Windmill Air Circulator & Fan and Air Purifier.
Mike, a Wharton graduate, divides his time between New York City and Miami. Outside of work, he enjoys golf, scuba diving, and exploring his passion for design and branding.
