Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines

Plus: Find ways to relax like Warren Buffett after a long day at the office.

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By Lindsay Friedman

Christopher Polk/Getty Images for The Critics' Choice Awards

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Labels matter. Glamour's recent issue was targeted to plus-size women, and included Amy Schumer's name on the cover. The problem? Schumer isn't plus sized. The comedian wasn't thrilled. The lesson here? Make sure you understand a trend if you're going to use it to boost your brand.

Time to unwind. After work, it's important to find a way to relax. How's how billionaire Warren Buffett does it.

It's all in a name. In case you need a reminder of how important the name of your business is, just consider the acronym of the Antonin Scalia School of Law -- ASSoL or ASSLaw. You may be laughing now, but it wouldn't be so funny if it were your brand at the butt of the joke.

Think big. Want to brush up your critical thinking skills? Here are eight things exceptional thinkers do every single day.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at

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