Mobile App Helps Bars Manage Changing Beer Selections Taplister helps customers and bartender up-to-date on what's being poured at their favorite bars.
Opinions expressed by Entrepreneur contributors are their own.
With more bars than Leavenworth prison and about 50 breweries within city limits, Portland, Ore., sits at the center of the craft beer revolution. But promoting brews in Beervana can be a challenge. Consider EastBurn, a popular gastropub that doesn't label its 16 taps, each of which can pour a different kind of beer at any time. "We rotate our beers out daily," says owner Mike Bender, "never buying more than one keg of any one kind of beer at a time."
For customers (and bartenders), keeping up with the changes can be a headache. But with the Taplister mobile app, EastBurn's staff and tech-savvy customers know what's being poured before they walk in the door. Launched in October 2012, the app and website connect bars and drinkers with a trove of data from RateBeer.com, a popular crowdsourced forum for craft beer reviews and information. By signing up with Taplister, bars can use RateBeer descriptions and rankings to promote their offerings through a web-based list-management system.
Meanwhile, bar-goers can use the free app to learn more about local pubs and the brews they serve.