'No One Wants to Hear You Toot Your Own Horn' and 9 Other Rules From People With Blockbuster Personal Brands

From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.

By Liz Brody, Jason Feifer, and Britta Lokting • Mar 7, 2023

This story appears in the March 2023 issue of Entrepreneur. Subscribe »

Image Credit: Courtesy of Gabby Bernstein

Rule 1: Stay present to connect.

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