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The Myth of the Business Plan

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This story appears in the October 2011 issue of Start Up.

What entrepreneur hasn't been told of the need for a written business plan? But most, when asked whether they have one, would cast a guilty look at their shoes. Well, fret no more. Continuing research at Babson College, regarded as having one of the top entrepreneurship programs in the country, finds no statistical correlation between a startup firm's ultimate revenue or net income and the supposedly requisite written business plan.

"Some of the heroes of today's would-be entrepreneurs, such as , and , did not have in hand when they embarked on ventures that changed the world," the study noted. The research debunked the business plan more than three years ago, but the myth lingers.

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