Marketing How to Measure the Success of Your Corporate Events Here's a compact guide to help you evaluate the impact of your corporate events. By Natasha Miller
Building a Business Bring People Together and Enhance Your Virtual Event Experience with Balloon It lets you make customized, scalable virtual events. By StackCommerce
Building a Business How to Avoid a ‘Snoozefest’ and Instead Execute a Well-Regarded B2B Event Remember the tale about the strait-laced conference attendees forced to suffer through line dancing and mechanical bull-riding? By Richard Burns
Marketing Entrepreneurs, Here Are the 5 Ways to Throw the Best First Event Ever Make a good impression at your first event and you'll keep your customers coming back for more. By Scott Schoeneberger
Business News 10 Tips for Planning a Successful Company Conference Planning a company conference can boost your career and visibility. It can strengthen company sales and morale, depending on its purpose. By Sarah Landrum
Business News Why Microsoft ‘Trolling’ Apple’s WWDC16 Conference Is a Brilliant Business Move The Redmond, Wash., software giant is throwing a party close to and immediately after Apple's big shindig. Here's why this blatant bite into Apple is an effective tactic. By Kim Lachance Shandrow
Building a Business Should You Go to SXSW? Let’s Look at the Data. Of all the events out there, SXSW is the best for judging whether it is worth attending for your business. By William Litvack
Marketing 10 Tips for Hosting a Wildly Successful Event on a Tame Budget Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it. By Cassie Brown
Business Funding Strategic Networking and How to Make the Most of Your Evenings Here's how to turn the experience into worthwhile (and enjoyable) time spent. By Chris Herbert and Christian Smith