Business Events

10 Tips for Planning a Successful Company Conference

Planning a company conference can boost your career and visibility. It can strengthen company sales and morale, depending on its purpose.

Sarah Landrum

Why Microsoft 'Trolling' Apple's WWDC16 Conference Is a Brilliant Business Move

The Redmond, Wash., software giant is throwing a party close to and immediately after Apple's big shindig. Here's why this blatant bite into Apple is an effective tactic.

Should You Go to SXSW? Let's Look at the Data.

Of all the events out there, SXSW is the best for judging whether it is worth attending for your business.

10 Tips for Hosting a Wildly Successful Event on a Tame Budget

Gathering an audience to hear your message is the original social media marketing. Don't assume you can't afford it.

Cassie Brown

Strategic Networking and How to Make the Most of Your Evenings

Here's how to turn the experience into worthwhile (and enjoyable) time spent.