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Business Branding

Goldfish Crackers Wants to Hook Millennial Snackers With New ‘Chilean Sea Bass Crackers’

The maker of the highly binge-able crackers casts its net to snag more snackers with a hilarious campaign.

By David James

Building a Business

How This Retired Marine Co-Founded a Healthy Snack Food Company That Is in 2,000 Stores: ‘I Thrive in Chaos.’

By Dan Bova

Side Hustle

She Started a Creative Side Hustle That Made $100,000 in 10 Months — Now It Earns Up to $10 Million a Year: ‘Find Your Niche’

By Amanda Breen

Side Hustle

This 32-Year-Old Started a Side Hustle With $3,000 — Now It Makes Over $100,000 a Month: ‘I Can’t Get Enough’

By Amanda Breen

Entrepreneurs

Maria Shriver and Patrick Schwarzenegger Started a Business With a Mission That Hits Close to Home — and It’s So Popular They Sold Out on Day 1

MOSH (Maria Owings Shriver Health) is doing protein bars differently — and funding Alzheimer's research in the process.

By Amanda Breen

Entrepreneurs

Sports Legends Laird Hamilton and Gabby Reece Want to Power You Up With Tastier and Cheaper Superfood Drinks. Who’s Thirsty?

The fittest couple on land and sea breakdown the incredible growth of their health and wellness brand Laird Superfood.

By Dan Bova

Marketing

How These CPG Experts Use Psychology to Boost Sales and Repeat Purchases

The co-founders of Smashbrand explain how they use consumer testing, data, and science to drive success for CPG brands.

By Elisette Carlson

Thought Leaders

Cactus Is the New Coconut, and These Founders Are Going All In: ‘We Decided to Drop Our Lab Coats, Put on Our Cactus Suits and Chase the American Dream’

The Boston-based friends behind Pricklee Cactus Water found success with a clever marketing strategy, and now they're leaving their day jobs as pharmacists to become full-time entrepreneurs.

By Amanda Breen

Business News

3 Reasons Dry Mixes Are the Future of CPG Food

Brands that don't prepare for inflation and further supply-chain issues are at risk.

By Jaron Lukas

Thought Leaders

Her Daughter’s Food Allergies Made Finding Healthy Snacks Impossible, So This Mother Quit Her Corporate Job to Change That

Denise Woodard, founder and CEO of Partake, shares three lessons in entrepreneurship she hopes to pass down to her daughter.

By Mita Mallick

Building a Business

5 Expert Tips For Launching a Food or Consumer Products Business During a Downturn

Brands that can do a great job of weaving themselves through consumers' constantly changing realities can develop loyal consumer bases, even when times are tough.

By Bryan Janeczko

Building a Business

Free Webinar: How to Start a Food or Consumer Products Business

Join us as we chat with Kuda Biza, Co-Founder & CMO of Nunbelievable, as he discusses the challenges and opportunities of launching a food/consumer products business.

By Entrepreneur Insider