Customer Acquisition Cost
Your enthusiasm for what you've built will get buyers excited but they'll need numbers too.
A single-minded focus on revenue can blind you to how badly your business is really doing.
Well, unlike most brick and mortar stores, subscription based companies don't make a profit of their customers right off the bat.
If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.