Business Ideas
We’re Measuring AI Agents Like Humans — and It’s Breaking Our Businesses
A better way to measure value in this new economy is tracking the agent penetration rate.
By Neel Somani
Customer Acquisition Cost
Business News
How One Entrepreneur Found Lasting Success By Focusing on 3 Basic Business Principles
A single-minded focus on revenue can blind you to how badly your business is really doing.
Marketing
How to Determine Your SaaS Business’ Cost of Acquisition
If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
By Thomas Smale
Building a Business
6 Super-Simple Ideas to Lower Customer Acquisition Cost for Any SaaS
For starters, raise your expectations as to how much customer acquisition will cost you.
By Neil Patel