Franchisors should implement these strategies to close new deals.
Know the three pillars that build a profitable and sustainable referral management program.
Everyone knows networking is crucial but nearly nobody is teaching anybody how to do it well.
My Business Gets Referrals From All Over the World -- Here Are 4 Strategies for Building a Global Network
In today's market, thinking global is the only way to think.
The typical customer referral program really offers the customer very little inducements to refer anybody.
While you can't create a carbon copy of another business's referral program and expect the same results, you can learn a lot by studying some of their components and strategies.
Take some lessons from Judy Robinett's book, "How To Be A Power Connector"
To avoid the pitfalls between prototype and real product, take it slow and know who you are trusting to manufacture your product.
Asking for referrals from someone you just met is a rookie networker's mistake. Invest in a relationship before you take a withdrawal.