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Online Presence

How to Build a Website, Go Viral and Develop Your Digital Brand

Here are three steps to establishing your small business's online presence.

By Matthew McCreary

Marketing

4 Content Assets You Can Publish on Your Website to Attract Attention

You've worked hard on your website. Here's how to get the traffic it deserves.

By Jonathan Long

Marketing

5 Basic Online Marketing Strategies for Driving Traffic to Your Website

If your marketing well has run dry, try these basic ideas -- they still work like a charm to bring in more site visitors.

By Robert W. Bly

Business News

Google Is Shutting Down Its Link Shortener

The way we find content changed and goo.gl short links are no longer good enough.

By Matthew Humphries

Tech

6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

Don't miss out on sales by not following this advice.

By Rose Leadem

Tech

5 Things to Consider When Selecting a Website Theme

Here's how to pick your website theme out of the thousands of options.

By Jonathan Long

Tech

Launching a Website? Here Are 5 Common Intellectual Property Pitfalls to Avoid.

Don't fall into these trademark and copyright traps.

By Diana Rutowski and Thomas Zellerbach

Marketing

Every Bootstrapping Entrepreneur Can Afford These 3 Basics of a Successful Website

Build a strong foundation, set a clear path and don't allow clutter.

By Victor G. Snyder

Marketing

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality.

By Liraz Margalit

Marketing

10 Tips for Web Design That Drives Sales

If your website has a lot of traffic but few conversions, it's time to figure out the problem.

By Michael Georgiou

Marketing

4 Ways to Get Visitors to Stay on Your Website Longer

Improve your conversions by keeping your audience engaged on the website.

By Jonathan Long

Business News

8 Inspirational Design Trends for 2018

Trends come and go, but they provide a meaningful look into modern ideas about aesthetics and usability.

By Kimberly de Silva

Tech

15 Surprising Facts About Wikipedia

Today, there are more than 32.5 million Wikipedians in the world.

By Rose Leadem

Business Operations & Logistics

6 Signs Your WordPress Site Is Compromised

Sluggish loading times? Redirects to other sites? These red flags need your attention now to protect your company's information and reputation in the weeks ahead.

By Tobi Abdulgafar

Marketing

How Clever Retargeting Persuades Customers Who Looked But Didn’t Buy

People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.

By Syed Balkhi

Building a Business

7 Tips to Start Taking Product and Lifestyle Photos for Your Small Business Today, According to a Professional Photographer

You don't need a fancy camera to get started.

By Rose Leadem

Marketing

19 Experts Explain Why Your Website Isn’t Bringing in Customers

There's no shortage of reasons your pages aren't finding their target markets or inspiring visitors to convert.

By Josh Steimle

Tech

Free Tools for Improving Your Website’s Performance

Google's suite of help can move your site up in the ranks.

By Jimmy Park

Tech

Learn About Wireframes Before Hiring a Web Developer

You have to be able to explain your vision if you expect your web developer to share your vision.

By James Parsons

Building a Business

If You’re Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.

By Nathan Chan

Tech

Want to Know Which Small Businesses Are Booming? Ask Web Developers and Designers.

A new study shows retail, travel, health and fitness are the top growth sectors for web development and design.

By Vladimir Prelovac