Make It Personal for Your Customers

The founder of a dining, entertainment and hospitality business talks about creating unique experiences.

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David Grutman is the founder of Groot Hospitality, a collection of dining, entertainment and hospitality brands. In this episode of #ThePlaybook, Grutman talks with host David Meltzer about emotional intelligence in business, the value of partnerships and the characteristics of successful team members. 

Grutman discusses his strengths — his heightened awareness of sense, feel and energy — and how that translates to creating experiences his club and restaurant customers love. He talks about the importance of innovation and uniqueness for making customers happy.

Grutman talks about his celebrity partners, including singer Pharrell Williams, and how he chooses partners that are like-minded and add value to his venues. He also talks about team-building and the characteristics he looks for in prospective employees: entrepreneurial mentality, self-confidence and taking business personally.

Related: What Makes a Real MVP

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