Entrepreneur: Latest from Jerry Fisher http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Thu, 01 Sep 2005 00:00:00 GMT Memory Lane Ads infused with nostalgia drive customers your way. Thu, 01 Sep 2005 00:00:00 GMT http://www.entrepreneur.com/article/79372 http://www.entrepreneur.com/article/79372 Ads infused with nostalgia drive customers your way. Slogan's Heroes Create a tag line that stands out from the competition. Mon, 01 Aug 2005 00:00:00 GMT http://www.entrepreneur.com/article/78934 http://www.entrepreneur.com/article/78934 Create a tag line that stands out from the competition. Borrowing Brilliance A "swipe file" helps you generate good ideas. Fri, 01 Jul 2005 00:00:00 GMT http://www.entrepreneur.com/article/78326 http://www.entrepreneur.com/article/78326 A "swipe file" helps you generate good ideas. Seal the Deal What can you say to make prospects say yes? Wed, 01 Jun 2005 00:00:00 GMT http://www.entrepreneur.com/article/77874 http://www.entrepreneur.com/article/77874 What can you say to make prospects say yes? Ain't It Clever? Spark your marketing genius by reading about what other innovative entrepreneurs are up to. Sun, 01 May 2005 00:00:00 GMT http://www.entrepreneur.com/article/77232 http://www.entrepreneur.com/article/77232 Spark your marketing genius by reading about what other innovative entrepreneurs are up to. Keep It Simple The most effective ad copywriting gets right to the point. Sun, 01 May 2005 00:00:00 GMT http://www.entrepreneur.com/article/77324 http://www.entrepreneur.com/article/77324 The most effective ad copywriting gets right to the point. Bright Ideas Spark your marketing genius by reading what other innovative entrepreneurs are up to. Fri, 01 Apr 2005 00:00:00 GMT http://www.entrepreneur.com/article/76668 http://www.entrepreneur.com/article/76668 Spark your marketing genius by reading what other innovative entrepreneurs are up to. Lay it on the Line If you want your e-mail to get opened, craft a compelling subject line. Fri, 01 Apr 2005 00:00:00 GMT http://www.entrepreneur.com/article/76746 http://www.entrepreneur.com/article/76746 If you want your e-mail to get opened, craft a compelling subject line. First Impressions An intriguing introduction keeps potential customers from skipping your ad. Tue, 01 Mar 2005 00:00:00 GMT http://www.entrepreneur.com/article/76286 http://www.entrepreneur.com/article/76286 An intriguing introduction keeps potential customers from skipping your ad. Spread the Word Get customers talking, and they'll do your advertising for you. Tue, 01 Feb 2005 00:00:00 GMT http://www.entrepreneur.com/article/75620 http://www.entrepreneur.com/article/75620 Get customers talking, and they'll do your advertising for you. Duck Season What the AFLAC duck can teach you about getting your message into the minds of prospects Sat, 01 Jan 2005 00:00:00 GMT http://www.entrepreneur.com/article/74980 http://www.entrepreneur.com/article/74980 What the AFLAC duck can teach you about getting your message into the minds of prospects Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad. Wed, 01 Dec 2004 00:00:00 GMT http://www.entrepreneur.com/article/73728 http://www.entrepreneur.com/article/73728 Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad. Take the Plunge Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done. Mon, 01 Nov 2004 00:00:00 GMT http://www.entrepreneur.com/article/73178 http://www.entrepreneur.com/article/73178 Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done. Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. Fri, 01 Oct 2004 00:00:00 GMT http://www.entrepreneur.com/article/72606 http://www.entrepreneur.com/article/72606 No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. Required Reading Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts? Wed, 01 Sep 2004 00:00:00 GMT http://www.entrepreneur.com/article/72284 http://www.entrepreneur.com/article/72284 Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts? Size Matters Does your product jam a lot of benefits into a small package? Here's how to sell it. Sun, 01 Aug 2004 00:00:00 GMT http://www.entrepreneur.com/article/71808 http://www.entrepreneur.com/article/71808 Does your product jam a lot of benefits into a small package? Here's how to sell it. In a Nutshell Something as unexpected as a talking almond could be just what you need to catch the reader's eye. Thu, 01 Jul 2004 00:00:00 GMT http://www.entrepreneur.com/article/71448 http://www.entrepreneur.com/article/71448 Something as unexpected as a talking almond could be just what you need to catch the reader's eye. Give a Little Make your prospects an offer they can't refuse--a little something for nothing. Tue, 01 Jun 2004 00:00:00 GMT http://www.entrepreneur.com/article/70950 http://www.entrepreneur.com/article/70950 Make your prospects an offer they can't refuse--a little something for nothing. Double Play Combining print with streaming video could be the hook you need to make your online ads more effective. Sat, 01 May 2004 00:00:00 GMT http://www.entrepreneur.com/article/70452 http://www.entrepreneur.com/article/70452 Combining print with streaming video could be the hook you need to make your online ads more effective. Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. Thu, 01 Apr 2004 00:00:00 GMT http://www.entrepreneur.com/article/70002 http://www.entrepreneur.com/article/70002 When you need to capture your prospects' attention in the blink of an eye, remember: less is more. Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. Mon, 01 Mar 2004 00:00:00 GMT http://www.entrepreneur.com/article/69228 http://www.entrepreneur.com/article/69228 To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. Sun, 01 Feb 2004 00:00:00 GMT http://www.entrepreneur.com/article/66554 http://www.entrepreneur.com/article/66554 An ad inviting prospects to interact with the publication in which it appears can really grab attention. Claim to Fame Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable. Thu, 01 Jan 2004 00:00:00 GMT http://www.entrepreneur.com/article/66076 http://www.entrepreneur.com/article/66076 Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable. Measuring Up Side-by-side comparison ads can persuade prospects to buy in the blink of an eye. Mon, 01 Dec 2003 00:00:00 GMT http://www.entrepreneur.com/article/65622 http://www.entrepreneur.com/article/65622 Side-by-side comparison ads can persuade prospects to buy in the blink of an eye. Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. Sat, 01 Nov 2003 00:00:00 GMT http://www.entrepreneur.com/article/65128 http://www.entrepreneur.com/article/65128 Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. In Your Face Cross your fingers, hold your breath . . . and put out ads with no holds barred. Wed, 01 Oct 2003 00:00:00 GMT http://www.entrepreneur.com/article/64566 http://www.entrepreneur.com/article/64566 Cross your fingers, hold your breath . . . and put out ads with no holds barred. Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. Mon, 01 Sep 2003 00:00:00 GMT http://www.entrepreneur.com/article/63758 http://www.entrepreneur.com/article/63758 Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. A Hard Sell How can you convince your tradition-bound prospects to make the switch to e-commerce? Fri, 01 Aug 2003 00:00:00 GMT http://www.entrepreneur.com/article/63350 http://www.entrepreneur.com/article/63350 How can you convince your tradition-bound prospects to make the switch to e-commerce? Head Long Is it too much of a stretch to get your prospect to read a headline the length of your arm? Tue, 01 Jul 2003 00:00:00 GMT http://www.entrepreneur.com/article/62770 http://www.entrepreneur.com/article/62770 Is it too much of a stretch to get your prospect to read a headline the length of your arm? Talking Heads Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare. Sun, 01 Jun 2003 00:00:00 GMT http://www.entrepreneur.com/article/61948 http://www.entrepreneur.com/article/61948 Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare.