Entrepreneur: Latest from Jerry Fisher http://www.entrepreneur.com The latest small business tips and advice from Entrepreneur.com. en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Thu, 01 Sep 2005 00:00:00 GMT Memory Lane Ads infused with nostalgia drive customers your way. Thu, 01 Sep 2005 00:00:00 GMT http://www.entrepreneur.com/article/79372 http://www.entrepreneur.com/article/79372 Slogan's Heroes Create a tag line that stands out from the competition. Mon, 01 Aug 2005 00:00:00 GMT http://www.entrepreneur.com/article/78934 http://www.entrepreneur.com/article/78934 Borrowing Brilliance A "swipe file" helps you generate good ideas. Fri, 01 Jul 2005 00:00:00 GMT http://www.entrepreneur.com/article/78326 http://www.entrepreneur.com/article/78326 Seal the Deal What can you say to make prospects say yes? Wed, 01 Jun 2005 00:00:00 GMT http://www.entrepreneur.com/article/77874 http://www.entrepreneur.com/article/77874 Ain't It Clever? Spark your marketing genius by reading about what other innovative entrepreneurs are up to. Sun, 01 May 2005 00:00:00 GMT http://www.entrepreneur.com/article/77232 http://www.entrepreneur.com/article/77232 Keep It Simple The most effective ad copywriting gets right to the point. Sun, 01 May 2005 00:00:00 GMT http://www.entrepreneur.com/article/77324 http://www.entrepreneur.com/article/77324 Bright Ideas Spark your marketing genius by reading what other innovative entrepreneurs are up to. Fri, 01 Apr 2005 00:00:00 GMT http://www.entrepreneur.com/article/76668 http://www.entrepreneur.com/article/76668 Lay it on the Line If you want your e-mail to get opened, craft a compelling subject line. Fri, 01 Apr 2005 00:00:00 GMT http://www.entrepreneur.com/article/76746 http://www.entrepreneur.com/article/76746 First Impressions An intriguing introduction keeps potential customers from skipping your ad. Tue, 01 Mar 2005 00:00:00 GMT http://www.entrepreneur.com/article/76286 http://www.entrepreneur.com/article/76286 Spread the Word Get customers talking, and they'll do your advertising for you. Tue, 01 Feb 2005 00:00:00 GMT http://www.entrepreneur.com/article/75620 http://www.entrepreneur.com/article/75620 Duck Season What the AFLAC duck can teach you about getting your message into the minds of prospects Sat, 01 Jan 2005 00:00:00 GMT http://www.entrepreneur.com/article/74980 http://www.entrepreneur.com/article/74980 Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad. Wed, 01 Dec 2004 00:00:00 GMT http://www.entrepreneur.com/article/73728 http://www.entrepreneur.com/article/73728 Take the Plunge Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done. Mon, 01 Nov 2004 00:00:00 GMT http://www.entrepreneur.com/article/73178 http://www.entrepreneur.com/article/73178 Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. Fri, 01 Oct 2004 00:00:00 GMT http://www.entrepreneur.com/article/72606 http://www.entrepreneur.com/article/72606 Required Reading Who says you can't judge a book by its cover? Book jackets can make or break sales--so why not use them to inspire your advertising efforts? Wed, 01 Sep 2004 00:00:00 GMT http://www.entrepreneur.com/article/72284 http://www.entrepreneur.com/article/72284 Size Matters Does your product jam a lot of benefits into a small package? Here's how to sell it. Sun, 01 Aug 2004 00:00:00 GMT http://www.entrepreneur.com/article/71808 http://www.entrepreneur.com/article/71808 In a Nutshell Something as unexpected as a talking almond could be just what you need to catch the reader's eye. Thu, 01 Jul 2004 00:00:00 GMT http://www.entrepreneur.com/article/71448 http://www.entrepreneur.com/article/71448 Give a Little Make your prospects an offer they can't refuse--a little something for nothing. Tue, 01 Jun 2004 00:00:00 GMT http://www.entrepreneur.com/article/70950 http://www.entrepreneur.com/article/70950 Double Play Combining print with streaming video could be the hook you need to make your online ads more effective. Sat, 01 May 2004 00:00:00 GMT http://www.entrepreneur.com/article/70452 http://www.entrepreneur.com/article/70452 Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. Thu, 01 Apr 2004 00:00:00 GMT http://www.entrepreneur.com/article/70002 http://www.entrepreneur.com/article/70002 Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. Mon, 01 Mar 2004 00:00:00 GMT http://www.entrepreneur.com/article/69228 http://www.entrepreneur.com/article/69228 Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. Sun, 01 Feb 2004 00:00:00 GMT http://www.entrepreneur.com/article/66554 http://www.entrepreneur.com/article/66554 Claim to Fame Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable. Thu, 01 Jan 2004 00:00:00 GMT http://www.entrepreneur.com/article/66076 http://www.entrepreneur.com/article/66076 Measuring Up Side-by-side comparison ads can persuade prospects to buy in the blink of an eye. Mon, 01 Dec 2003 00:00:00 GMT http://www.entrepreneur.com/article/65622 http://www.entrepreneur.com/article/65622 Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. Sat, 01 Nov 2003 00:00:00 GMT http://www.entrepreneur.com/article/65128 http://www.entrepreneur.com/article/65128 In Your Face Cross your fingers, hold your breath . . . and put out ads with no holds barred. Wed, 01 Oct 2003 00:00:00 GMT http://www.entrepreneur.com/article/64566 http://www.entrepreneur.com/article/64566 Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. Mon, 01 Sep 2003 00:00:00 GMT http://www.entrepreneur.com/article/63758 http://www.entrepreneur.com/article/63758 A Hard Sell How can you convince your tradition-bound prospects to make the switch to e-commerce? Fri, 01 Aug 2003 00:00:00 GMT http://www.entrepreneur.com/article/63350 http://www.entrepreneur.com/article/63350 Head Long Is it too much of a stretch to get your prospect to read a headline the length of your arm? Tue, 01 Jul 2003 00:00:00 GMT http://www.entrepreneur.com/article/62770 http://www.entrepreneur.com/article/62770 Talking Heads Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare. Sun, 01 Jun 2003 00:00:00 GMT http://www.entrepreneur.com/article/61948 http://www.entrepreneur.com/article/61948