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Today's Most Read
Multiply the Trust Factor Inside Your Organization
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News and Articles About Authenticity
Customers Demand These 2 Fundamental Aspects of Authentic Brands
A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
The Science of Great Content -- Think in Terms of 'AURA'
Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Go for Chess Not Checkers When Running a Business
Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
For Restaurant Goers, Authenticity Trumps Hygiene
Forget the public health department: if customers think a restaurant is authentic, they don't care how clean it is.
What You Can Learn About Marketing From an 'Icy' Phenomenon
A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities
Hollywood stars are labeled 'faker' than their online counterparts.
5 Sure-Footed Steps Toward Earning Respect and Loyalty as a New Entrepreneur
It might seem a little daunting at first to present yourself as a new business owner when you're just starting out. But these pointers can provide you with a plan.
Entrepreneurs Must Skillfully Perform on Two Stages, Not Forfeiting Home for Company
A CEO who can't turn off that business persona for the nonwork parts of life may encounter a bountiful set of serious problems.
How Landing a Brand Licensing Deal Can Boost Manufacturers
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs
The Best-Actor Oscar winner has three important lessons that can apply to business.
With Social Media, Kick Off Your Conservative Pants
To ramp up your young company's social-media presence, let your personality shine.
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