Authenticity

News and Articles About Authenticity

The Greatness Guide to Building Your Brand and Empire
Branding

The Greatness Guide to Building Your Brand and Empire

Here are the key ingredients to building a brand that has real staying power and can make a difference.
Lewis Howes
SXSW Thought Leaders on Failing Better & Finding Your Way
SXSW 2015

SXSW Thought Leaders on Failing Better & Finding Your Way

Couldn't make the conference? Didn't take great notes? Here's our roundup of some of the best tips from thought leaders you'd do well to remember.
3 Things Shared by Top Performing Teams, Whether on the Field or in the Office
Leadership

3 Things Shared by Top Performing Teams, Whether on the Field or in the Office

Those who perform at an extremely high level understand the importance of teamwork and culture.
Matt Mayberry
Why Authenticity Is Key to Mastering Social Media Marketing
Entrepreneur Press Books

Why Authenticity Is Key to Mastering Social Media Marketing

Want your business to thrive at online marketing? Some leads from Starbucks, JetBlue and Zappos.
Tanya Benedicto Klich
Put Authenticity Into Your Celebrity Endorsements
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
David Hagenbuch
What a DJ and a Rapping Cowboy Can Teach You About Branding
Branding

What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
John Brubaker
6 Personality Traits That Can Make You a More Trusted Entrepreneur
Trust

6 Personality Traits That Can Make You a More Trusted Entrepreneur

No one does business with an untrustworthy person. Without trust, you can't broker deals, close deals, sell stuff, or come out on top.
Neil Patel
Real-Time Engagement Etiquette - Avoid Social-Media Mishaps
Social Media

Real-Time Engagement Etiquette - Avoid Social-Media Mishaps

Sometimes the safest way to avoid a misstep is to remain silent.
Jen Gray
Why Millennials Don't Trust Ads, Real Estate or Social Security
Millennials

Why Millennials Don't Trust Ads, Real Estate or Social Security

In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
Kate Taylor
Leadership Qualities

5 Reasons You Shouldn't Be Yourself at Work

There is such a thing as being too honest, and the line can be perilously thin.
Jenna Goudreau
Customers Demand These 2 Fundamental Aspects of Authentic Brands
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Jim Joseph
The Science of Great Content -- Think in Terms of 'AURA'
Content Marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Mel Carson
Go for Chess Not Checkers When Running a Business
Leadership Qualities

Go for Chess Not Checkers When Running a Business

Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
John Brubaker