Authenticity

News and Articles About Authenticity

For Restaurant Goers, Authenticity Trumps Hygiene

Forget the public health department: if customers think a restaurant is authentic, they don't care how clean it is.

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.

For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Hollywood stars are labeled 'faker' than their online counterparts.

5 Sure-Footed Steps Toward Earning Respect and Loyalty as a New Entrepreneur

It might seem a little daunting at first to present yourself as a new business owner when you're just starting out. But these pointers can provide you with a plan.

Entrepreneurs Must Skillfully Perform on Two Stages, Not Forfeiting Home for Company

A CEO who can't turn off that business persona for the nonwork parts of life may encounter a bountiful set of serious problems.

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.

'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs

The Best-Actor Oscar winner has three important lessons that can apply to business.

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.

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