Authenticity

News and Articles About Authenticity

Put Authenticity Into Your Celebrity Endorsements
Advertising

Put Authenticity Into Your Celebrity Endorsements

Just what did LeBron James mean by saying he eats McDonald's "every day"?
David Hagenbuch
What a DJ and a Rapping Cowboy Can Teach You About Branding
Branding

What a DJ and a Rapping Cowboy Can Teach You About Branding

Just like in the entertainment industry, you're either different or you're invisible.
John Brubaker
6 Personality Traits That Can Make You a More Trusted Entrepreneur
Trust

6 Personality Traits That Can Make You a More Trusted Entrepreneur

No one does business with an untrustworthy person. Without trust, you can't broker deals, close deals, sell stuff, or come out on top.
Neil Patel
Real-Time Engagement Etiquette - Avoid Social-Media Mishaps
Social Media

Real-Time Engagement Etiquette - Avoid Social-Media Mishaps

Sometimes the safest way to avoid a misstep is to remain silent.
Jen Gray
Why Millennials Don't Trust Ads, Real Estate or Social Security
Millennials

Why Millennials Don't Trust Ads, Real Estate or Social Security

In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
Kate Taylor
Leadership Qualities

5 Reasons You Shouldn't Be Yourself at Work

There is such a thing as being too honest, and the line can be perilously thin.
Jenna Goudreau
Customers Demand These 2 Fundamental Aspects of Authentic Brands
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Jim Joseph
The Science of Great Content -- Think in Terms of 'AURA'
Content marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Mel Carson
Go for Chess Not Checkers When Running a Business
Leadership Qualities

Go for Chess Not Checkers When Running a Business

Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
John Brubaker
For Restaurant Goers, Authenticity Trumps Hygiene
Food Businesses

For Restaurant Goers, Authenticity Trumps Hygiene

Forget the public health department: if customers think a restaurant is authentic, they don't care how clean it is.
Kate Taylor
What You Can Learn About Marketing From an 'Icy' Phenomenon
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
John Brubaker
For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities
YouTube

For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Hollywood stars are labeled 'faker' than their online counterparts.
Laura Entis
5 Sure-Footed Steps Toward Earning Respect and Loyalty as a New Entrepreneur
Leadership Qualities

5 Sure-Footed Steps Toward Earning Respect and Loyalty as a New Entrepreneur

It might seem a little daunting at first to present yourself as a new business owner when you're just starting out. But these pointers can provide you with a plan.
Sujan Patel