News and Articles About Authenticity

Customers Demand These 2 Fundamental Aspects of Authentic Brands
Customer Loyalty

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Jim Joseph
The Science of Great Content -- Think in Terms of 'AURA'
Content marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
Mel Carson
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Go for Chess Not Checkers When Running a Business
Leadership Qualities

Go for Chess Not Checkers When Running a Business

Whether it's detective work, coaching or entrepreneurship, the best people are playing chess while the rest are playing checkers.
John Brubaker
For Restaurant Goers, Authenticity Trumps Hygiene
Food Businesses

For Restaurant Goers, Authenticity Trumps Hygiene

Forget the public health department: if customers think a restaurant is authentic, they don't care how clean it is.
Kate Taylor
What You Can Learn About Marketing From an 'Icy' Phenomenon
Viral Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
John Brubaker
For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities
YouTube

For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Hollywood stars are labeled 'faker' than their online counterparts.
Laura Entis
5 Sure-Footed Steps Toward Earning Respect and Loyalty as a New Entrepreneur
Leadership Qualities

5 Sure-Footed Steps Toward Earning Respect and Loyalty as a New Entrepreneur

It might seem a little daunting at first to present yourself as a new business owner when you're just starting out. But these pointers can provide you with a plan.
Sujan Patel
Entrepreneurs Must Skillfully Perform on Two Stages, Not Forfeiting Home for Company
Work-Life Balance

Entrepreneurs Must Skillfully Perform on Two Stages, Not Forfeiting Home for Company

A CEO who can't turn off that business persona for the nonwork parts of life may encounter a bountiful set of serious problems.
Scott Wylie
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How Landing a Brand Licensing Deal Can Boost Manufacturers
Marketing Edge

How Landing a Brand Licensing Deal Can Boost Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Pete Canalichio
'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs
Oscars

'Alright, Alright, Alright': What Matthew McConaughey Can Teach Entrepreneurs

The Best-Actor Oscar winner has three important lessons that can apply to business.
Adam Toren
With Social Media, Kick Off Your Conservative Pants
Technology

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Jason HeadsetsDotCom