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News and Articles About Customer research

Do Your Marketing Messages Target the Right Personas?
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Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
April 9, 2014 in Marketing
3 Ways to Use Big Data to Drive Repeat Sales

3 Ways to Use Big Data to Drive Repeat Sales

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Examine patterns in customers' behavior to score purchases from them once again.
March 25, 2014 in Marketing
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

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Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
March 21, 2014 in Technology
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

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What business owners need to know about gathering, using and protecting customer information.
February 18, 2014 in Marketing Basics
Gaining Startup Traction on a Budget

Gaining Startup Traction on a Budget

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You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
January 8, 2014 in Business Management
Analytics Platform Focuses on the Only Stat That Matters: Revenue

Analytics Platform Focuses on the Only Stat That Matters: Revenue

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Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
October 21, 2013 in Online Marketing
Marketing Must: Customer Data Points to Stop Ignoring -- Now

Marketing Must: Customer Data Points to Stop Ignoring -- Now

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Collecting these important details can help you convert leads to customers as effectively as possible.
October 17, 2013 in Online Marketing
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

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The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
July 19, 2013 in Social Media
A Company That Makes User Analytics Simple

A Company That Makes User Analytics Simple

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KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
May 23, 2013 in Marketing Basics
10 Questions to Ask Before Determining Your Target Market

10 Questions to Ask Before Determining Your Target Market

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A guide to understanding your customers and how your product meets their needs.
April 15, 2013 in Finding Customers
3 Marketing Lessons from the Rise and Fall of Ron Johnson

3 Marketing Lessons from the Rise and Fall of Ron Johnson

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J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
April 11, 2013 in Leadership
Merry Christmas: Time to Snuggle Up with Facebook, Twitter

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

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While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
December 24, 2012 in Market Research
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

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Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
October 16, 2012 in Social Media
How to Mine Social Networks for Valuable Customer Data

How to Mine Social Networks for Valuable Customer Data

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You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
October 1, 2012 in Social Media
How Customer Data Can Help Build Better Marketing Campaigns

How Customer Data Can Help Build Better Marketing Campaigns

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Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
August 13, 2012 in Apps & Software
The Key to Annoyance-Free Website Surveys That Get Results

The Key to Annoyance-Free Website Surveys That Get Results

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No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
July 19, 2012 in Market Research
Commentary Should Remain the Lifeblood of Blogs

Commentary Should Remain the Lifeblood of Blogs

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You may not want to hear it, but getting your customers' feedback is vital.
March 15, 2012 in Online Marketing
A Seven-Step Guide to Protecting Customer Privacy

A Seven-Step Guide to Protecting Customer Privacy

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By following these tips, small businesses can create a privacy plan that boosts customer trust -- and sales.
January 5, 2012 in Security
Free Market-Research Tools -- A Sampler

Free Market-Research Tools -- A Sampler

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Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
December 15, 2011 in Market Research
Five Affordable Consumer Research Tools

Five Affordable Consumer Research Tools

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Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
December 7, 2011 in Market Research
A New Way to Crowdsource Customer Feedback

A New Way to Crowdsource Customer Feedback

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Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.
November 30, 2011 in Market Research

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