Customer research
BY Alina Dizik
A guide to understanding your customers and how your product meets their needs. 3 Marketing Lessons from the Rise and Fall of Ron Johnson
BY Jim Joseph
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy. Merry Christmas: Time to Snuggle Up with Facebook, Twitter
BY Jim Joseph
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand. This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
BY Amy Porterfield
Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.' How to Mine Social Networks for Valuable Customer Data
BY AJ Kumar
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube. How Customer Data Can Help Build Better Marketing Campaigns
BY Gwen Moran
Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing. The Key to Annoyance-Free Website Surveys That Get Results
BY Mikal E. Belicove
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around. Commentary Should Remain the Lifeblood of Blogs
BY Mikal E. Belicove
You may not want to hear it, but getting your customers' feedback is vital. A Seven-Step Guide to Protecting Customer Privacy
BY Riva Richmond
By following these tips, small businesses can create a privacy plan that boosts customer trust -- and sales. Free Market-Research Tools -- A Sampler
BY Gwen Moran
Small businesses can tap a variety of free resources for insights about customers, competitors and trends. Five Affordable Consumer Research Tools
BY Susan Gunelius
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans. 
