Customer Research

News and Articles About Customer Research

The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Jim Joseph
7 Key Steps to a Growth Strategy That Works Immediately
Growth Strategies

7 Key Steps to a Growth Strategy That Works Immediately

If you don't have a tangible plan, you're actually losing business -- or you're increasing the chance of losing business to competitors.
Rob Biederman
7 Steps to Defining Your Niche Market
Starting a Business

7 Steps to Defining Your Niche Market

Aiming for the right customers? Use this seven-step process to develop a profitable niche.
The Staff of Entrepreneur Media, Inc.
Have a Business Idea? 6 Ways to Research Your Industry.
Starting a Business

Have a Business Idea? 6 Ways to Research Your Industry.

When deciding to launch a business, it's important not only to talk to potential customers, but to gather all of the industry data you can. Here's how to do it.
The Staff of Entrepreneur Media, Inc.
How Entrepreneurs Can Benefit From Frugal Experiments
Market Research

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
5 Steps to Building an Ambitious, Yet Credible Sales Forecast
Startup Financing

5 Steps to Building an Ambitious, Yet Credible Sales Forecast

Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
4 Questions You Must Think Critically About Before Starting a Business
Starting a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Stephen Key
Shake Things Up and Keep Business Stagnation at Bay
Inspiration

Shake Things Up and Keep Business Stagnation at Bay

Stave off a business slump. Steer clear of a rut by seeking new inspiration with these four approaches.
Kate Swoboda
Facebook Makes Elusive Vow to Rethink User Experimentation
Privacy concerns

Facebook Makes Elusive Vow to Rethink User Experimentation

The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
Geoff Weiss
3 Hard Choices That Can Boost Your Odds of Startup Success
Success

3 Hard Choices That Can Boost Your Odds of Startup Success

When juggling all the risks, some entrepreneurs manage to come up winners. But it's not an easy game.
Peter S. Cohan
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
Eddy Ricci
Investors and Customers Aren't So Impressed By Shiny New Tech
Investors

Investors and Customers Aren't So Impressed By Shiny New Tech

Unless your product is truly disruptive or you have bags of cash, don't bother bringing it to market. Instead, solve a real-world problem.
Martin Zwilling
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Jim Joseph