Customer Research

News and Articles About Customer Research

5 Steps to Building an Ambitious, Yet Credible Sales Forecast
Startup Financing

5 Steps to Building an Ambitious, Yet Credible Sales Forecast

Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton
4 Questions You Must Think Critically About Before Starting a Business
Starting a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
Stephen Key
Shake Things Up and Keep Business Stagnation at Bay
Inspiration

Shake Things Up and Keep Business Stagnation at Bay

Stave off a business slump. Steer clear of a rut by seeking new inspiration with these four approaches.
Kate Swoboda
Facebook Makes Elusive Vow to Rethink User Experimentation
Privacy concerns

Facebook Makes Elusive Vow to Rethink User Experimentation

The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
Geoff Weiss
3 Hard Choices That Can Boost Your Odds of Startup Success
Success

3 Hard Choices That Can Boost Your Odds of Startup Success

When juggling all the risks, some entrepreneurs manage to come up winners. But it's not an easy game.
Peter S. Cohan
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Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
Eddy Ricci
Investors and Customers Aren't So Impressed By Shiny New Tech
Investors

Investors and Customers Aren't So Impressed By Shiny New Tech

Unless your product is truly disruptive or you have bags of cash, don't bother bringing it to market. Instead, solve a real-world problem.
Martin Zwilling
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Jim Joseph
One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.
Technology

One World, One Font? Why Bic Wants Your One-of-a-Kind Handwriting.

The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
Kim Lachance Shandrow
Winning is Simpler When You Don't Complicate Things
Growth Strategies

Winning is Simpler When You Don't Complicate Things

If you're not getting the results you want and feel like your business is in a slump, you've probably just gotten away from your fundamentals.
John Brubaker
Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.
Market Research

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.
Andrew Reid
Do Your Marketing Messages Target the Right Personas?
Marketing Strategies

Do Your Marketing Messages Target the Right Personas?

Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
Brett Relander
3 Ways to Use Big Data to Drive Repeat Sales
Customer Research

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.
Lisbeth McNabb