Customer Research

News and Articles About Customer Research

10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas
Data-Driven Marketing

10 Ways to Get Into Your Customers' Heads Beyond Creating Buyer Personas

Buyer personas have one major weakness: they're completely made up. They're a good start, but try these tactics as well.
Aaron Agius
Don't Overlook the Sales Power of Knowing Your Audience
Data-Driven Marketing

Don't Overlook the Sales Power of Knowing Your Audience

Do your due diligence research and communicate what you know so you can create a platform for building a long-term relationship.
Jill Schiefelbein
There Are People You Need to Consult Before Taking the Entrepreneurial Leap
Entrepreneurs

There Are People You Need to Consult Before Taking the Entrepreneurial Leap

You need a clear idea of what you're getting into and so does everybody who will have to go along for the ride.
John Rampton
Craft Brewers: This Is What Your Customers Want
Ready To Launch

Craft Brewers: This Is What Your Customers Want

Knowing who's buying craft beers will help you market to your target audience.
To Find Your Ideal Client Begin With a Study of Yourself
Data-Driven Marketing

To Find Your Ideal Client Begin With a Study of Yourself

Looking at your business and industry with fresh eyes is the best start to looking for new customers.
Stephen Sheinbaum
Why Market Research Matters
Market Research

Why Market Research Matters

A data specialist offers insights for startups.
10 Questions to Ask When Collecting Customer Data
News and Trends

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Data-Driven Marketing

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
Jim Joseph
7 Key Steps to a Growth Strategy That Works Immediately
Small Business - Big Impact

7 Key Steps to a Growth Strategy That Works Immediately

If you don't have a tangible plan, you're actually losing business -- or you're increasing the chance of losing business to competitors.
Rob Biederman
7 Steps to Defining Your Niche Market
Starting a Business

7 Steps to Defining Your Niche Market

Aiming for the right customers? Use this seven-step process to develop a profitable niche.
The Staff of Entrepreneur Media, Inc.
Have a Business Idea? 6 Ways to Research Your Industry.
Starting a Business

Have a Business Idea? 6 Ways to Research Your Industry.

When deciding to launch a business, it's important not only to talk to potential customers, but to gather all of the industry data you can. Here's how to do it.
The Staff of Entrepreneur Media, Inc.
How Entrepreneurs Can Benefit From Frugal Experiments
Small Business - Big Impact

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
Peter S. Cohan
5 Steps to Building an Ambitious, Yet Credible Sales Forecast
Ready To Launch

5 Steps to Building an Ambitious, Yet Credible Sales Forecast

Satisfy potential investors by setting up a research method to estimate how many customers will be lured to make a purchase of your new product.
Peter S. Cohan
Take This Systematic Approach to Identify Your Ideal Customer
Data-Driven Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
Larry Alton