News and Articles About Customer Research
Unless your product is truly disruptive or you have bags of cash, don't bother bringing it to market. Instead, solve a real-world problem.
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The French pen maker is collecting handwriting from all over the planet to build a universal typeface. Here's how you can have a hand in the cool experiment.
If you're not getting the results you want and feel like your business is in a slump, you've probably just gotten away from your fundamentals.
Now more than ever, consumers want to collaborate with companies and help shape their future.
Reach out to the hearts, minds and wallets of your audience by approaching prospects and buyers appropriately with just the right touch.
Examine patterns in customers' behavior to score purchases from them once again.
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
What business owners need to know about gathering, using and protecting customer information.
You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Collecting these important details can help you convert leads to customers as effectively as possible.
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
A guide to understanding your customers and how your product meets their needs.
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
You may not want to hear it, but getting your customers' feedback is vital.
By following these tips, small businesses can create a privacy plan that boosts customer trust -- and sales.
Small businesses can tap a variety of free resources for insights about customers, competitors and trends.