Loyalty Programs

News and Articles About Loyalty Programs

3 Must-Have Memberships for the Small-Business Traveler
Travel Tips

3 Must-Have Memberships for the Small-Business Traveler

If you spend time on the road, keep these in your wallet -- for less than $100 per month each.
Carol Roth
Business Travelers: Is Loyalty Dead?
Suitcase Entrepreneur

Business Travelers: Is Loyalty Dead?

Airline and hotel loyalty programs have undergone some significant changes in the last few years.
3 Ways to Increase Customer Loyalty
Customer Loyalty

3 Ways to Increase Customer Loyalty

People remain committed to a brand they feel a connection to.
Dave Thompson
Big Brands Form Mega Customer Loyalty Program
Loyalty Programs

Big Brands Form Mega Customer Loyalty Program

With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.
Phil Wahba
The Future of Customer Loyalty
Customer Loyalty

The Future of Customer Loyalty

Is your business ready for customer loyalty 3.0?
Carol Roth
Sharing Economy Sets Sights on Business Travelers -- But Will They Bite?
Travel

Sharing Economy Sets Sights on Business Travelers -- But Will They Bite?

Airbnb and Uber both announced new services exclusively targeting businesses, but will travelers look beyond a host of security and regulatory issues plaguing the sharing economy?
Geoff Weiss
Why Airline Loyalty May No Longer Pay Off
Airlines

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
3 Keys to Measuring the Success of Your Loyalty Program
Loyalty Programs

3 Keys to Measuring the Success of Your Loyalty Program

Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
Jed Williams and John Swanciger
A Checklist to Get Your Customer-Loyalty Program Off the Ground
Loyalty Programs

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
Jed Williams and John Swanciger
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
Jed Williams and John Swanciger
4 Unconventional Ways to Turn Customers Into Brand Advocates
Customer Engagement

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Firas Kittaneh
 How Rewards Are Running Loyalty Programs Into the Ground
Reward Programs

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
Pete Maulik
Getting Fickle Consumers to Buy Into Your Brand
Customer Loyalty

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Debra Kaye
10 Travel Hacks Every Business Traveler Should Know
Growth Strategies

10 Travel Hacks Every Business Traveler Should Know

Make the most of your travel dollar with these tips from savvy travelers.
Kristin Luna