Loyalty Programs

News and Articles About Loyalty Programs

Why Airline Loyalty May No Longer Pay Off

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
3 Keys to Measuring the Success of Your Loyalty Program

3 Keys to Measuring the Success of Your Loyalty Program

Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
A Checklist to Get Your Customer-Loyalty Program Off the Ground

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
4 Unconventional Ways to Turn Customers Into Brand Advocates

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
 How Rewards Are Running Loyalty Programs Into the Ground

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
Getting Fickle Consumers to Buy Into Your Brand

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
10 Travel Hacks Every Business Traveler Should Know

10 Travel Hacks Every Business Traveler Should Know

Make the most of your travel dollar with these tips from savvy travelers.
Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Companies shouldn't take advantage of consumers who trust them with their personal information.
AMC Offers Loyal Customers Stock in Upcoming IPO

AMC Offers Loyal Customers Stock in Upcoming IPO

AMC Stubs members have the chance buy stock as the company prepares to go public, with the company reserving 110,000 shares for loyal customers.
How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
10 Online Marketing Trends for 2013

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
4 Apps for Increasing Customer Loyalty

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.
Square Updates Mobile Payments App with Loyalty Programs, More

Square Updates Mobile Payments App with Loyalty Programs, More

The popular mobile transaction application adds several new functions aimed at businesses.
Seven Ways to Make Your Customers Love You

Seven Ways to Make Your Customers Love You

With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. Here are a few surefire ways to stem those losses.
Top Tips on Loyalty and Leadership

Top Tips on Loyalty and Leadership

Here are a few of the best tips for growing your leadership skills and building customer loyalty.
Four New Ways to Make the Most of Working Capital

Four New Ways to Make the Most of Working Capital

The financial times, they are a'changing. Keep up or get out, old-timer.
Merging Shopping with Social Sharing

Merging Shopping with Social Sharing

Swipely aims to turn people's purchases into an online conversation by merging shopping with sharing.

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The Power of Loyalty
The Power of Loyalty
By Roger L. Brooks
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