Loyalty Programs

News and Articles About Loyalty Programs

Sharing Economy Sets Sights on Business Travelers -- But Will They Bite?
Travel

Sharing Economy Sets Sights on Business Travelers -- But Will They Bite?

Airbnb and Uber both announced new services exclusively targeting businesses, but will travelers look beyond a host of security and regulatory issues plaguing the sharing economy?
Geoff Weiss
Why Airline Loyalty May No Longer Pay Off
Airlines

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
3 Keys to Measuring the Success of Your Loyalty Program
Loyalty Programs

3 Keys to Measuring the Success of Your Loyalty Program

Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
Jed Williams and John Swanciger
A Checklist to Get Your Customer-Loyalty Program Off the Ground
Loyalty Programs

A Checklist to Get Your Customer-Loyalty Program Off the Ground

With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
Jed Williams and John Swanciger
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
Jed Williams and John Swanciger
4 Unconventional Ways to Turn Customers Into Brand Advocates
Customer Engagement

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Firas Kittaneh
 How Rewards Are Running Loyalty Programs Into the Ground
Reward Programs

How Rewards Are Running Loyalty Programs Into the Ground

Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
Pete Maulik
Getting Fickle Consumers to Buy Into Your Brand
Leadership

Getting Fickle Consumers to Buy Into Your Brand

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Debra Kaye
10 Travel Hacks Every Business Traveler Should Know
Growth Strategies

10 Travel Hacks Every Business Traveler Should Know

Make the most of your travel dollar with these tips from savvy travelers.
Kristin Luna
Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.
Marketing

Trouble in Paradise? How to Reignite Customers' Interest in Loyalty Programs.

Companies shouldn't take advantage of consumers who trust them with their personal information.
David Andreadakis
AMC Offers Loyal Customers Stock in Upcoming IPO
Finance

AMC Offers Loyal Customers Stock in Upcoming IPO

AMC Stubs members have the chance buy stock as the company prepares to go public, with the company reserving 110,000 shares for loyal customers.
Kate Taylor
How to Dominate Your Competition With 'Reciprocal' Customer Loyalty
Marketing

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
Joanna Lord
How to Launch a Successful Brand Ambassador Initiative
Marketing

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Alanna Francis
10 Online Marketing Trends for 2013
Marketing

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Joanna Lord