News and Articles About Loyalty Programs
Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
One of the easiest ways to turn customers into loyal followers is to show them that you care.
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.
Make the most of your travel dollar with these tips from savvy travelers.
Companies shouldn't take advantage of consumers who trust them with their personal information.
AMC Stubs members have the chance buy stock as the company prepares to go public, with the company reserving 110,000 shares for loyal customers.
Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Reward your tried-and-true customers with these smartphone-based loyalty programs.
The popular mobile transaction application adds several new functions aimed at businesses.
With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. Here are a few surefire ways to stem those losses.
Here are a few of the best tips for growing your leadership skills and building customer loyalty.
The financial times, they are a'changing. Keep up or get out, old-timer.
Swipely aims to turn people's purchases into an online conversation by merging shopping with sharing.