Halloween is a booming business in the U.S. that's captured the imaginations of both children and adults. But that hasn't always been the case. We spoke with the president and CEO of Rubie's Costume Co., and asked him how the holiday became so supersized.
There are a number of ways to keep the money coming in, even after your high season has passed. Think creatively, learn more about the needs of your customers, and test new ideas, even if they may seem a bit zany.