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Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
Thanks to cloud computing, you can be in business faster than it takes for the cable company to install your internet connection.
Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
For our College Treps series, Michelene Wilkerson provides time-management tips.
Most people dread meetings, but they are a necessary tool to get things accomplished. Here's how to make them less painful.
Concentrate your efforts and you can become an expert on a product or market niche fairly quickly. Here's how.
Don't let a cold get in the way of running a business. Follow these simple steps to slow down illness at the first signs.
Strategies for dealing with family employees who've become too much to bear.
Boost your conversational IQ and speak to influence.
From soothing music to helpful techniques for calming down, these apps can be handy for over worked business owners.
Tumblr's David Karp on two critical questions to answer when managing hypergrowth.
How to light your retail space to the best effect without breaking the bank.
Online sales are still booming in Spain, Brazil, China, Russia and Mexico, and their ecommerce growth rates are expected to outpace U.S. growth in the next four years. Here are eight tips for e-tailers seeking to improve their appeal to overseas shoppers.
Advertisers can get check-in, discounting and social media marketing in one neat little package.
The founder of 2-year-old digital card startup GiftZip.com decided to sell to gift-card behemoth SVM. He shares his views on the dangers of not doing the math.
Health-insurance premiums in the U.S. surged substantially in 2011. Here's how small companies can reduce costs.
Monitors can be repurposed as interactive marketing kiosks, allowing your customers to see for themselves just how innovative you are. Here are three of the sharpest.
Economic cycles come and go, but businesses must thrive in good times and bad. Fat Straws Bubble Tea's Terry Pham launched during a recession and survived two downturns. Learn how Pham and other entrepreneurs made a go of it in tough times.
Ah, the brainstorming session--who came up with the idea for that, anyway? The Esquire guy offers up some advice on how to cultivate better concepts.
There are a number of ways to keep the money coming in, even after your high season has passed. Think creatively, learn more about the needs of your customers, and test new ideas, even if they may seem a bit zany.
A successful Internet entrepreneur talks about the virtues of failing fast when creating a new product or trying to do something new. Once you learn a lesson, incorporate it in your routines. 'Don't fail at the same thing more than once,' he says.
Small-business owners share their time-saving strategies for the upcoming season.
Not long ago, PowerPoint was the go-to tool for business presentations. Now there are more options.
Ready to add an employee or 12 to your roster? Put these recruiting and hiring strategies to work for your growing company.
A good sales script can help you and your team stay on message, overcome customer objections and win more repeat business.