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7 Secrets to Success

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This story appears in the February 2007 issue of Entrepreneur. Subscribe »

There are seven essential principles that you must practice as an entrepreneur throughout your business life if you are to achieve maximum success. They have been taught and repeated in thousands of books and articles over the years, and here they are.

1. Clarity: You must be absolutely clear on who you are and what you want. You need written goals and plans for every part of your life. As Zig Ziglar would say, you must become a "meaningful specific" rather than a "wandering generality."

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