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Videos and Blogging Make a Great Marketing Combo

Ignite a publicity wildfire on the web with a video blog.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

Blogs are hot. Vlogs are hotter. A vlog, or video blog, is the newest way to engage your audience while kicking up your buzz factor. You can use video to enhance your blog, or you can use it as your blog's main content.

Why vlog? It's got publicity power. A good video clip gets attention online--it's instantly talked about and linked to by bloggers. Every day, ordinary people are becoming superstars thanks to online video. And business professionals who jump in early and publish "infotainment" will generate a whole lot of traffic.

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