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Risk and Reward

3 entrepreneurs reveal how they solved their startups' malfunctions.

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This story appears in the May 2008 issue of Start Up.

Any new venture faces challenges. We asked three entrepreneurs what went wrong with their startups and how they overcame it.

"Our CTO and engineering team are in Portland, so our challenge is the [three-hour] time difference. We all have Skype accounts, so we're able to make relatively free phone calls and videoconference calls to keep that human connection. We have a [Microsoft Exchange Server] and a BlackBerry server, so we're all on the same calendar, and we share the same contact databases. We also have a face-to-face meeting at least once a month." --Tom Zawacki, 38, of South Norwalk, Connecticut-based Lemonade Inc., an e-commerce service provider and online marketplace; 2008 sales projections: $3 million

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