Sam Altman Ignored His Interview Requests, So This Filmmaker Created a Deepfake

After months of silence from OpenAI’s CEO, documentarian Adam Bhala Lough found a creative solution.

By Jonathan Small | edited by Jessica Thomas | Jan 20, 2026

Emmy-nominated director Adam Bhala Lough had big plans for his AI documentary, but when OpenAI‘s Sam Altman kept avoiding his requests for an interview, he had to make alternative plans.

Lough traveled to India to hire a deepfake specialist who could build an AI version of Altman, complete with his face and voice. The resulting “Sam Bot” became the star of his film, Deepfaking Sam Altman.

The AI clone, programmed to speak like Altman, surprised everyone with its responses. It objected to being deleted and nearly took over directorial control before lawyers intervened, explaining AI-created works aren’t copyrightable. The documentary, which premiered at SXSW and hits theaters this month, explores how far AI can be pushed and if it can substitute for human creativity.

Read more

Emmy-nominated director Adam Bhala Lough had big plans for his AI documentary, but when OpenAI‘s Sam Altman kept avoiding his requests for an interview, he had to make alternative plans.

Lough traveled to India to hire a deepfake specialist who could build an AI version of Altman, complete with his face and voice. The resulting “Sam Bot” became the star of his film, Deepfaking Sam Altman.

The AI clone, programmed to speak like Altman, surprised everyone with its responses. It objected to being deleted and nearly took over directorial control before lawyers intervened, explaining AI-created works aren’t copyrightable. The documentary, which premiered at SXSW and hits theaters this month, explores how far AI can be pushed and if it can substitute for human creativity.

Read more

Jonathan Small

Founder, Strike Fire Productions
Entrepreneur Staff
Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV...

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