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Merging Shopping with Social Sharing

Swipely aims to turn people's purchases into an online conversation by merging shopping with sharing.

This story appears in the January 2011 issue of Entrepreneur. Subscribe »
Photo© Jeff Clark

Angus Davis is banking on the notion that shoppers are comfortable with their online friends knowing what they buy. Davis -- co-founder of speech recognition platform Tellme -- founded Swipely in 2009 to create a real, more interactive social experience around shopping. When users swipe their credit or debit card, the transaction shows up on the site for the community to discuss. The site went live last August and already has thousands of members and hundreds of thousands of dollars worth of swipes logged, Davis says. "Our vision is to reinvent how people shop," he says. "It's a secure platform for consumers to recommend purchases, discover new places and products, save money and have more fun shopping."

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