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Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.

This story appears in the February 2011 issue of Entrepreneur. Subscribe »

Photo © Jeff Clark

Post Local Deals

Signpost is a deals aggregator with a difference. Like Groupon, the 800-pound gorilla of the social commerce segment, Signpost identifies local bargains. But it spotlights dozens or even hundreds of deals each day, and also pinpoints bargains on a neighborhood-by-neighborhood basis. Credit that kind of ground-level intelligence to Signpost's reliance on the collective consumer consciousness. Deals are discovered, shared, curated and rated by users, not negotiated by an internal sales force.

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