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The Future Of Franchising . . . Today!

Five trends that will carry franchising into the 21st century

This story appears in the February 1996 issue of Business Start-Ups magazine.

It is the question most asked by small-business investors: "What's hot in franchising today?"

Everyone knows a franchising success story; they have become part of our cultural history. Ray Kroc and Colonel Sanders long ago elevated the idea of franchise success to the level of popular myth. Not only were they spectacularly successful in creating McDonald's and Kentucky Fried Chicken, respectively, they also made millionaires of the hundreds of people who invested early in their promising franchising programs.

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