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How Pawngo Put a Modern Spin on an Old-Fashioned Business

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This story appears in the February 2012 issue of Entrepreneur. Subscribe »
Money man: Pawngo founder Todd Hills.
Money man: Pawngo founder Todd Hills.
Photos© Don Cudney

What it is
Since the History channel show first started capturing viewers' fascination in 2009, the seedy image of pawn brokers has gotten a well-needed buffing. Industry veteran Todd Hills hopes Pawngo, his online pawn shop, will help him achieve the same kind of success as the show's stars, the Harrison family.

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