In Amish Country, A Lesson in Niche Marketing
Founded in the early 1800s, Kidron, Ohio, is home to fewer than 1,000 residents. But the town, in the heart of Ohio's Amish country (a community of about 40,000 people), is where you'll find Lehman's hardware, a business that, since 1955, has expanded from a small storefront to an internationally known, 42,000-square-foot showroom.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
3 months free with code ZENDESK
Presented by zendesk