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Doing Good One T-Shirt at a Time

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This story appears in the May 2012 issue of Entrepreneur. Subscribe »

The premise is simple, but the results are impressive. Every week, Fullerton, Calif.-based Sevenly sells one new, original design on T-shirts and hoodies and donates $7 per sale to its charity of choice. When the week is up, so is the opportunity to buy that particular design. The limited window creates a sense of urgency to purchase, says Dale Partridge, who founded Sevenly with friend Aaron Chavez.

Shirts emblazoned with "Awaken our hearts to end hunger" raised more than $11,000 for Relief International, a nonprofit that responds to humanitarian crises. "Girls are not for sale" helped Girls Educational & Mentoring Services provide safe haven and education for victims of commercial sexual exploitation and domestic trafficking. And "It's time to listen / Care for autism" raised nearly $23,000 for Autism Speaks.

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