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How Lytro Offers a New View of Optical Photography

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This story appears in the July 2012 issue of Entrepreneur. Subscribe »

Look up the word disrupter and you'll likely run across phrases such as "destroy" and "cause turmoil." It's a serious word, with dire implications for the status quo.

You'd think it would take billions to rewrite the business model for entire industries, but that's not always the case. As the companies profiled on the following pages demonstrate, sometimes disruption is simply about wanting to make something better. And armed with a savvy acumen for spotting opportunity, these companies followed through on that goal, sparking revolutions within their respective fields of dining, HD video, media, photography and travel.

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