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6 Lessons in How to Build a Successful App

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This story appears in the August 2012 issue of Entrepreneur. Subscribe »

The winners: Angry Birds, fart generators, doodles. The losers: almost everyone else.

Thanks to fairy-tale success stories, "app-preneurs" abound. But the truth is that most apps lose 76 percent of their consumers after the first three months of use--which means that even in the unlikely event your product is chosen from among the daily App Store deluge, any ad or freemium revenue streams would dry up quickly.

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