Subscribe to Entrepreneur for $5

6 Lessons in How to Build a Successful App

This story appears in the August 2012 issue of Entrepreneur. Subscribe »

The winners: Angry Birds, fart generators, doodles. The losers: almost everyone else.

Thanks to fairy-tale success stories, "app-preneurs" abound. But the truth is that most apps lose 76 percent of their consumers after the first three months of use--which means that even in the unlikely event your product is chosen from among the daily App Store deluge, any ad or freemium revenue streams would dry up quickly.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks