Eyeing Twitter, Facebook Rolls Out New Tools That Track Social Activity Surrounding TV Events

Limited-Time Savings: 60% Off of Our Social Media Books

Use code SOCIAL2021 through 5/27/21 to get these books, for less.
Senior Entrepreneurship Writer at CNBC
2 min read

If imitation is the most sincere form of flattery, then Twitter ought to be blushing.

In another recent move to unseat microblogging giant Twitter as the reigning king of conversation in real time about current events and television shows, Facebook announced today that it is rolling out a pair of applications which will allow media outlets to highlight what's currently trending during TV broadcasts and shows. Facebook has already blatantly copied Twitter by adopting hashtags.

One new tool, the Public Feed API, tracks activity for a specific word in posts that have the "follow" feature turned on. The other tool, the Keyword Insights API, allows a media outlet to track a keyword in a given period of time broken down by gender, age and location.

Related: Facebook's Hashtags Might Not Be as Social as You Think

"We are committed to building features that improve the experience of discovering and participating in conversations about things happening in the world right now, including entertainment, sports, politics and news," says Justin Osofsky, vice president of Facebook's media partnerships and online operations, in the blog post announcing the new programs.

Buzzfeed, CNN, NBC's Today Show, BSkyB and Slate will be the first media outlets with access to the new tools. Social-experience technology company Mass Relevance will also be among the first with access to the tools, says Osofsky.

Some of the most talked-about television events on Facebook over the past 12 months include the Super Bowl, NBA Finals, the birth of the royal baby and "Shark Week" on the Discovery Channel. Check out the infographic (below) for a look at the most popular events as measured by social interactions on Facebook.

Eyeing Twitter, Facebook Rolls Out New Tools That Track Social Activity Surrounding TV Events

Related: Internet Users Want to Be Invisible. And They Fear Advertisers More than the Government

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur