Have 1,000 Followers? You're in the 96th Percentile of Twitter Users.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Numbers don't lie, and businesses with over 1,000 Twitter followers are making more of an impact than they might think. According to data journalist Jon Bruner, O'Reilly Media's editor-at-large, Twitter accounts that have 1,000-plus followers are in the 96th percentile of active Twitter users.

How does he figure that? Well, over the course of several weeks this year, Bruner took a deep dive into the "Twitterverse." Using data collected from around 400,000 accounts, he found that the median Twitter account has just one follower. Among active Twitter users -- those Bruner defines as having posted something in the last -- the median account had 61 followers. Bruner notes that his definition of an active Twitter user is narrower than Twitter's definition of an active user, which includes anyone who has logged into the service. 

Related: Twitter Shows the Value in Listening to Customers

#insert related here#

Bruner also discovered that active users follow a median 117 users and that 76% of Twitter users follow more people than follow them.

Bruner says the data suggests "Twitter is more a consumption medium than a conversational one -- an only-somewhat-democratized successor to broadcast television, in which a handful of people wield enormous influence and everyone else chatters with a few friends on living-room couches." (As it turns out, Bruner's TV comment dovetails with an announcement on Tuesday that New York Times columnist Nick Bilton's book about Twitter's origins, Hatching Twitter, has been optioned by Lionsgate Television).

Still, while Bruner's findings are interesting, it remains hard to refute that Twitter has shaped the way the world communicates. Walt Mossberg, the Wall Street Journal's long-time tech columnist, used his final column on Tuesday to look back on the past two decades of digital history and personal . Of Twitter he noted, "often seen as 's chief competitor, Twitter is really something different -- a sort of global instant-messaging system...Like Facebook, it has changed the way people live digitally."

Related: 5 Social Media Predictions for 2014

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
From business to marketing, sales, design, finance, and technology, we have the top 3 percent of Experts ready to work for you. Join the future of work and learn more about our Expert solutions!

Latest on Entrepreneur