Amazon Wants a Hit Series of Its Own

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Former Staff Writer
2 min read

Amazon wants a House of Cards of its own.

The digital retailer and streamer of programming through its Prime Instant Video service is hoping to seduce binge watchers by creating original content, treading a similar path forged by Netflix to swelling viewership and artistic acclaim.

But Amazon will not rely on network executives to program its airwaves, because viewers themselves have been tasked to decide which series will get the green light.

For the second year in a row, the company’s production arm, Amazon Studios, has released 10 pilots for free online streaming, sponsored by Geico. Viewers will have approximately two months to rate, criticize and opine, upon which Amazon will proceed with production based on crowdsourced feedback.

Related: Amazon Just Bought a Video-Game Company

While last April’s initial run featured eight comedies and six children’s shows, this is the first that the company is tossing hour-long dramas into the mix in hopes of conceiving a flagship series of its own. These include cop Bosch and post-apocalyptic The After, from the creator of The X-Files.

Budgets and production value are on par with that of network competitors, Ron Price, director of Amazon Studios, told The Verge.

This year’s batch of shows also includes three more comedies and five additional kids’ series. Last year’s running yielded Alpha House and Betas, about dating app developers in seeking an investor, though neither resonated to the extent of Netflix’s award-winning hits like Cards and Orange Is the New Black.

Related: Your Amazon Prime Subscription May Get More Expensive

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur