Amazon Wants a Hit Series of Its Own

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Former Staff Writer
2 min read

Amazon wants a House of Cards of its own.

The digital retailer and streamer of programming through its Prime Instant Video service is hoping to seduce binge watchers by creating original content, treading a similar path forged by Netflix to swelling viewership and artistic acclaim.

But Amazon will not rely on network executives to program its airwaves, because viewers themselves have been tasked to decide which series will get the green light.

For the second year in a row, the company’s production arm, Amazon Studios, has released 10 pilots for free online streaming, sponsored by Geico. Viewers will have approximately two months to rate, criticize and opine, upon which Amazon will proceed with production based on crowdsourced feedback.

Related: Amazon Just Bought a Video-Game Company

While last April’s initial run featured eight comedies and six children’s shows, this is the first time that the company is tossing hour-long dramas into the mix in hopes of conceiving a flagship series of its own. These include cop drama Bosch and post-apocalyptic The After, from the creator of The X-Files.

Budgets and production value are on par with that of network competitors, Ron Price, director of Amazon Studios, told The Verge.

This year’s batch of shows also includes three more comedies and five additional kids’ series. Last year’s running yielded Alpha House and Betas, about dating app developers in California seeking an investor, though neither resonated to the extent of Netflix’s award-winning hits like Cards and Orange Is the New Black.

Related: Your Amazon Prime Subscription May Get More Expensive

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur