How Grassroots Marketing Put This Craft Brewery On Tap for Success
"If it ain't fun, I ain't doin' it."
That's the business mantra that guided Meg Gill and Tony Yanow while building their Los Angeles-based craft brewery. In a little more than two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Gill credits her first boss in the beer industry, Dale Katechis, founder of Lyons, Colo., brewery Oskar Blues, for this approach to business and for giving her the responsibility, at age 22 and with no industry experience, to become Oskar Blues' first California market manager.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
-
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
-
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
-
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
-
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
-
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
-
Struggling to Come Up With Creative Ideas? Try Doing This.
-
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.
