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Decisions, Decisions: What Separates Leaders From the Rest

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This story appears in the March 2015 issue of Entrepreneur. Subscribe »

Any time I have a tough decision to make, I wonder what James Burke would do.

Burke isn’t a household name, certainly not in the modern pantheon of entrepreneurial leaders like Steve Jobs or Elon Musk. But that’s not surprising. Burke spent nearly 40 years with the same company—Johnson & Johnson (13 of them as chairman and CEO)—then went into public service as chairman of the Partnership for a Drug-Free America. Neither role is “hip” to the modern entrepreneur.

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