6 Reasons Customers Aren't Opening Your Emails (Infographic)
Two seconds. That’s all you get to make a good first impression.
That’s how long, rather how short, people typically take to size up an email from marketers, should they even open it at all. When they do -- if you don’t move them in some way in two fleeting seconds -- it’s game over. Delete. Your email marketing efforts are doomed to the trash folder. Conversion denied.
To help you avoid that ugly fate in your next campaign, the folks at Mailify, an email marketing software maker, have put together a helpful, pinball game-themed infographic that shows you six common email marketing sins to avoid like, well, playing pinball blindfolded. Don’t heed this wise advice and it could be game over -- and nil ROI -- for you. Check it out below.
Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here.