Marketing Bootcamp

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Two seconds. That’s all you get to make a good first impression.

That’s how long, rather how short, people typically take to size up an email from marketers, should they even open it at all. When they do -- if you don’t move them in some way in two fleeting seconds -- it’s game over. Delete. Your email marketing efforts are doomed to the trash folder. Conversion denied.

Related: 10 Ingredients for a Successful Email Marketing Campaign (Infographic)

To help you avoid that ugly fate in your next campaign, the folks at Mailify, an email marketing software maker, have put together a helpful, pinball game-themed infographic that shows you six common email marketing sins to avoid like, well, playing pinball blindfolded. Don’t heed this wise advice and it could be game over -- and nil ROI -- for you. Check it out below.

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6 Reasons Customers Aren't Opening Your Emails (Infographic)

Related: 6 Email-Marketing Techniques That Boost Click-Through Rates

Edition: December 2016

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