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How Franchising Took This Business Into New Waters

This story appears in the June 2015 issue of Start Up.

As a teenager in the 1960s, Rita Goldberg was a favorite to make the British Olympic swim team when an injury ended her career. She drifted away from the pool and eventually started a family in Manchester. But when her children were old enough to attend school, she found herself with free time. That’s when one of her former coaches invited her to come see a swim school at his country house outside the city.

Jeffery Salter
Come on in, the water’s fine: Rita Goldberg of British Swim School.

“It was my lifetime’s light switch,” Goldberg says. “This older man just loved to teach. And I was just a housewife without a job who was never interested in business. But after seeing that school, I knew what I wanted to do.”

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