Crayola Launches a Line of Coloring Books for Adults

Crayola Launches a Line of Coloring Books for Adults
Image credit: Crayola

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Why do our coloring-book days end with our childhoods? 

Recently, they haven’t. You may have seen the think pieces -- adults en masse are redefining coloring from a kiddy activity to one that can be enjoyed by sophisticated grown-ups.

The trend likely originated with the release of a whimsical, garden-themed adult coloring book by the Scottish artist Johanna Basford in 2013 and since then, the industry category has exploded in size and vibrancy.

Related: Century-Old Businesses: Their Secrets to Success

So it’s no surprise that Crayola wants a piece of the action. The company, synonymous with elementary school coloring everywhere, just launched Crayola Color Escapes, its “premium coloring pages specially designed for adults.”

“Whether it’s about reliving your childhood or tapping into your peaceful place, Color Escapes offer a soothing, creative experience that’s easy to do and easy on your mind,” Crayola’s website reads.

The line includes four sets of themed coloring books – Garden, Nature, Geometric and Kaleidoscope – that come with color pencils and either fine line makers or watercolor pencils. Each set retails for $24.99.

So – why the craziness for coloring? Many adults report finding the activity therapeutic, relaxing and, yes, an "escape" from daily life and adult responsibilities.

It’s certainly cheaper than a vacation.

Related: What the Color of Your Logo Says About Your Company (Infographic)

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur