Brain Break: Does Billy Dee Williams Put You in the Mood ... for a Colt 45?

Brain Break: Does Billy Dee Williams Put You in the Mood ... for a Colt 45?
Image credit: Colt 45

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read

Malt liquor sales only account for 2 percent of the more than $25 billion Americans spend on domestic beer, according to an IRI study. And on the list of top seven malt liquor brands, Colt 45 comes in at un-intoxicating sixth. Steel Reserve, Mickey's Olde English, Hurricane and King Cobra all beat it in the race from convenience store fridge to not-so-discerning drinker's mouth.

Pabst Brewing Co. is hoping to change Colt's place in the hearts of high-voltage suds lovers by bringing back its iconic advertising campaign starring Billy Dee Williams. In the teaser to the new campaign, Billy Dee gives his signature promise, "It works every time." (If "it" is a vicious hangover, the man is not lying.)

Now that The Most Interesting Man in the World is on his way to Mars, will Mr. Williams successfully fire up American's thirst for Colt 45? Only time and a series of unfortunate life decisions will tell.

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur