Why the Smart Money Invests B2B, Not B2C

Why the Smart Money Invests B2B, Not B2C
Image credit: d3sign | Getty Images
Magazine Contributor
Entrepreneur Contributor
1 min read

This story appears in the June 2016 issue of Entrepreneur. Subscribe »

I get it: You want to build a consumer product that will wow your friends, and that maybe even your mom will use. You want to join the herd of unicorns roaming the venture-backed pastures of Silicon Valley. But thanks to some painful and costly lessons, I’ve learned to mostly pass on business-to-consumer companies -- or B2C, as we call them. These days, my colleagues and I are more excited to hear about startups building often boring solutions for other companies -- and that means you should be excited to create these business-to-business (B2B) companies. Here’s why.

loading...

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur