Why the Smart Money Invests B2B, Not B2C

Why the Smart Money Invests B2B, Not B2C
Image credit: d3sign | Getty Images
Magazine Contributor
Entrepreneur Contributor
1 min read

This story appears in the June 2016 issue of Entrepreneur. Subscribe »

I get it: You want to build a consumer product that will wow your friends, and that maybe even your mom will use. You want to join the herd of unicorns roaming the venture-backed pastures of Silicon Valley. But thanks to some painful and costly lessons, I’ve learned to mostly pass on business-to-consumer companies -- or B2C, as we call them. These days, my colleagues and I are more excited to hear about startups building often boring solutions for other companies -- and that means you should be excited to create these business-to-business (B2B) companies. Here’s why.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur