My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Finance / Ask Entrepreneur

Why the Smart Money Invests B2B, Not B2C

Why the Smart Money Invests B2B, Not B2C
Image credit: d3sign | Getty Images
- Magazine Contributor
Entrepreneur Contributor
1 min read

This story appears in the June 2016 issue of Entrepreneur. Subscribe »

I get it: You want to build a consumer product that will wow your friends, and that maybe even your mom will use. You want to join the herd of unicorns roaming the venture-backed pastures of Silicon Valley. But thanks to some painful and costly lessons, I’ve learned to mostly pass on business-to-consumer companies -- or B2C, as we call them. These days, my colleagues and I are more excited to hear about startups building often boring solutions for other companies -- and that means you should be excited to create these business-to-business (B2B) companies. Here’s why.

Here's How AI Is Changing VC Funding